One key competitive advantage that companies often overlook is their user experience ( UX ), which is defined as the end-user’s emotions and attitudes when interacting with a company’s product, systems, or services. Though this may seem difficult to measure and ultimately subjective, any company can create a great user experience if they follow
As technology continues to evolve, so too do UX design trends. The best designers are able to not only keep pace with current trends, but they’re also forward-thinking enough to anticipate future trends. As Steve Jobs once said, “customers don’t know what they want until you show it to them.” An exemplary UX designer will
According to the World Health Organization, about one billion people across the world have some sort of disability today. Some disabilities can affect the life of someone daily, other disabilities can affect the life of someone periodically. Regardless of ability (or disability), all are equal users of technology, but those who are disabled may require
Effective design thinking demands observation, interviewing, creating personas, developing storyboards, making prototypes and performing decision-making analyses. In short, the process requires a whole brain approach, where learning comes with doing the work of overall design.
