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CASE STUDY

CHALLENGE

Lands’ End was trying to find a more effective way to extract actionable insights from terabytes of customer data. Their massive operational database lacked the functionalities required by their marketing team to produce the analytics needed to reach new customer segments.

APPROACH

Sphere built process to extract data from the Lands’ End operational database. A custom built web application was then created to manage all this extracted data for use by the Lands’ End marketing team.

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