CASE STUDY CHALLENGEA global women’s apparel and accessories company had a dilemma. Every time content needed to be updated on the website, an IT ticket had to be entered and it took a long time to get new content published. It was a slow and inefficient process. The retailer was looking for a
Problem A Global Women’s Apparel and Accessories Company had a social media presence of 275,000 followers. They weren’t quite sure how to monetize this but knew they were missing an opportunity to do so. They wanted to create an instant, seamless shopping experience for customers through Instagram but needed help doing so.