Episode 30: Quality Leadership through Digital Transformation

This week, the SphereCast team speaks with Sophie Schwerdtfeger, Co-Founder and Co-CEO at welearn — the parent company of wehorse and wedog. welearn’s goal is to be the go-to destination for educational content on certain niche topics. welearn’s first endeavor — wehorse — offers users the world’s largest library of equestrian content, all from one single streaming platform. welearn’s second project — wedog — is currently in early stages but, similar to wehorse, will give its users access to an enormous library of streaming content related to dog training.

Even before acquiring the horse-riding content library in 2018, Sophie knew that, to succeed, she’d have to radically change how this content had been historically distributed — through DVD sales. And, with that mission in mind, she and her co-founder embarked on a journey to build and lead a company, while also digitally transforming that company to a streaming platform. On the podcast, Sophie shares tons of knowledge on leading well — and particularly on leading well in times of major transition and growth.

“Communication and feedback among your team is the most important thing. You must implement a feedback culture straight away so that everybody can live in your company and live to the highest potential.”

“In order to be an effective CEO or leader, you have to be a good communicator and you must be emotionally intelligent… Leading by example is also extremely important as well.”

“When it comes to decision making as a CEO, the most difficult thing is making the right decision at the right time. Especially since technology is changing all the time.”

Sophie Schwerdtfeger

wehorse – The Online Riding Academy

wedog – The Online Dog Academy