90Seconds has three key user roles in the platform: Brands – the brands that order a custom video Creators – freelancers who carry out orders for shooting, installation, sound, etc. Producers – Producers are 90 Second employees that liaison between brands and creators. These are production or account managers who make sure that the production process goes in the right direction, so that freelancers have good content, and that the same freelancers meet their deadlines.

To reach the pharmaceuticals market, MKG organizes and promotes medical conferences. They utilize data gathered from this conference (attendees, registrations, activity, etc.) for targeted advertising. They came to Sphere for help optimize their platform.