Betr's Strategic Acquisition and Technical Excellence

Comprehensive Technical Due Diligence enhanced the micro-betting platform’s

capabilities, scalability, and security, reinforcing its industry leadership.

About Our Client

Betr, an innovative platform revolutionizing the micro-betting landscape for sporting events, embarked on a strategic journey to enhance its offerings and solidify its market position. Known for its quick-result betting features and commitment to responsible gambling, Betr aimed to provide an even more engaging and entertaining user experience. The opportunity arose to acquire a leading sports and entertainment technology company, prompting Betr to seek a partnership with Sphere  for comprehensive Technical Due Diligence.

The Challenge

The acquisition presented a unique set of challenges and opportunities. Betr needed to ensure that the technology of the potential acquisition was compatible with its existing platform, could scale according to future growth plans, and adhered to the highest standards of security and performance.

Our Approach

Sphere initiated the assessment with three parallel workstreams

Architecture, Design, and Solution Performance

This workstream focused on evaluating the complexity and structure of the platform, the design framework and security approach of third-party integrations, and the data storage model and protection methods.
Code

The team assessed the code’s complexity for extendability, the use of third-party components and dependencies, the level of technical debt, and the quality processes in place (automated vs. manual).
Infrastructure

A thorough review of cloud hosting (including any non-cloud elements), the maturity of CI/CD or release processes, and a summary of necessary tools, their purposes, and costs were conducted.

The Outcome

The diligent assessment led to insightful discoveries and actionable recommendations. Deviations from best practices were identified, with specific references to issues and strategic advice on resolving them to align with industry standards. This meticulous approach ensured that Betr could make an informed decision regarding the acquisition, fully understanding the technological landscape and potential integration challenges.

Key Achievements

Enhanced Platform Compatibility: The assessment ensured that the acquired company’s technology seamlessly integrated with Betr’s platform, enhancing overall system architecture and design.

Security and Performance Optimization: Recommendations for improving data protection methods and optimizing solution performance were implemented, elevating Betr’s commitment to providing a secure and efficient user experience.

Scalability for Future Growth: Potential scalability limitations were addressed, confirming the platform’s capability to support a 5x growth without significant rewrites, thereby future-proofing Betr’s investment.

Infrastructure and Process Improvement: The review of infrastructure and cloud services, along with the evaluation of CI/CD processes, led to significant improvements, reducing operational costs and streamlining development workflows.

Conclusion

Betr’s strategic acquisition, guided by thorough Technical Due Diligence, not only expanded its technological capabilities but also reinforced its position as a leader in the micro-betting industry. This success story highlights the importance of meticulous technical assessment in mergers and acquisitions, ensuring that strategic investments are sound, scalable, and secure. Betr’s proactive approach and commitment to excellence have set a new standard in the sports betting industry, promising an even brighter future for its platform and users.