Sphere builds prototype ad tech analytics platform for Proclivity Media
Proclivity Systems is a predictive analytics company that builds and operates electronic marketplaces spanning various industries. It’s flagship platform, LayerRx, is the first and largest electronic marketplace specially designed for the highly regulated and security-centric buying and selling of data and digital advertising and in the pharmaceutical/healthcare industry.
The Challenge
Proclivity Media wanted to build a prototype of its advertising technology analytics platform. With an algorithm in mind, they needed a team with the analytics experience necessary to build a scalable front and back-end system that would allow them to establish proof of concept with a custom analytics prototype.
How We Solved It
Sphere helped Proclivity establish proof of concept by designing and creating a complex solution architecture built around their proprietary technology. This required custom advanced data analytics software and database architecture that could handle the unique processing requirements.
The Results
Initially focused on creating a fully automated, transparent, and data-secure trading marketplace for the healthcare professional (HCP) market, LayerRx now has over 130 brands that are able to reach verified HCPs with unprecedented reach and scale across 550+ endemic digital supplier properties, 10,000+ non-endemic supplier properties and a vast array of digital channels including mobile/desktop browser, email, mobile app, video, and search. This expansive marketplace also enables multiple data providers (TRx, NRx, claims, etc.) to securely license their data in real-time to facilitate advanced targeting of HCPs and their associated patients (DTC) in a fully HIPAA-compliant manner.
