MarTech Consulting
We specialize in custom Large Language Model development, including building private models and fine-tuning existing ones. Use Sphere experience to enhance your business processes, increase automation, and improve operational efficiency.
Trusted by leading brands and startups
Marketing technology moves faster than teams can adapt. Tools multiply. Data silos grow. Privacy rules tighten. Sphere brings clarity designing connected, intelligent MarTech ecosystems for marketing automation, traffic conversion, advanced analytics and more. From custom made solutions to off-the-shelf customizations and integrations, we recommend and build the best technology according to your size and needs.
Core MarTech
Capabilities
Our MarTech Platform Expertise
DynamicsMicrosoft Dynamics experts with CRM experience in custom implementation, support and integration services.
SalesforceOne-stop for all your Implementation, Custom Development, Migration, Integration & Support Needs.
HubspotMarketing automation and content experts to assist with integrations, campaign design, automation, workflows, and strategy consulting.
InformaticaAs an Informatica partner, we offer data enrichment services from StrikeIron including Reverse Phone, Address Append and Business Data Enrichment, powered by Dun & Bradstreet.
GoogleAs a Google Partner, we can assist with Google Suite, Analytics, Ads, Optimize, and Discover. We are also a Google Cloud Platform partner for all your hosting and development needs.
AtlassianWe build custom data platforms that unify insights across finance, operations, and customer data. These platforms enable portfolio companies to execute value creation plans faster—optimizing pricing, improving cash flow, and tracking progress against strategic KPIs in real time.
AdobeScale your marketing operations with remote design and Adobe UI/UX teams from Sphere. Eliminate staffing bottlenecks or staff-up quickly for product launches.
What we deliver
Customer Data Platform (CDP) Implementation
Design, implement, and optimize CDPs — including Segment, Salesforce Data Cloud, mParticle, and Tealium — with governance frameworks, identity resolution, and downstream activation pipelines.
Marketing Analytics & Attribution
Build unified marketing measurement frameworks, multi-touch attribution models, and marketing mix modeling capabilities that give you defensible, channel-agnostic performance visibility.
Personalization Engineering
Engineer real-time personalization capabilities across web, email, and paid media — using CDP audiences, ML propensity models, and A/B testing infrastructure to maximize conversion and LTV.
Campaign Automation & Journey Orchestration
Design and implement omnichannel customer journey orchestration in platforms like Salesforce Marketing Cloud, Braze, Klaviyo, and HubSpot — with proper data hygiene, segmentation, and suppression logic.
Martech Stack Assessment & Rationalization
Audit your existing martech stack, identify redundancy and integration gaps, and build a rationalized architecture roadmap that reduces vendor spend while improving capability.
Consent, Privacy & First-Party Data Strategy
Design consent management infrastructure, first-party data collection strategies, and server-side tagging architectures that comply with GDPR, CCPA, and cookieless measurement standards.
Ready to make your marketing technology stack actually drive growth?
Our process
Phase 1
Martech Audit & Data Assessment
We audit your current martech stack, data flows, measurement framework, and first-party data assets to identify the gaps between your current state and what best-in-class looks like.
Phase 2
Architecture & Roadmap
We design the target-state martech architecture — including CDP selection, data platform design, and measurement framework — and build a prioritized roadmap tied to marketing business outcomes.
Phase 3
Engineering & Implementation
Our martech engineers implement platform configurations, data pipelines, identity resolution, audience builds, and activation workflows with the rigor typically reserved for enterprise software.
Phase 4
Optimize & Scale
We test, measure, and continuously improve — running A/B experiments, refining audiences, retraining propensity models, and evolving the stack as your marketing programs and channels grow.
Phase 1
Martech Audit & Data Assessment
We audit your current martech stack, data flows, measurement framework, and first-party data assets to identify the gaps between your current state and what best-in-class looks like.
Phase 2
Architecture & Roadmap
We design the target-state martech architecture — including CDP selection, data platform design, and measurement framework — and build a prioritized roadmap tied to marketing business outcomes.
Phase 3
Engineering & Implementation
Our martech engineers implement platform configurations, data pipelines, identity resolution, audience builds, and activation workflows with the rigor typically reserved for enterprise software.
Phase 4
Optimize & Scale
We test, measure, and continuously improve — running A/B experiments, refining audiences, retraining propensity models, and evolving the stack as your marketing programs and channels grow.
Customer Stories
Explore Out More
Why Choose Sphere for MarTech Consulting Services
Sphere has a long track record of delivering measurable outcomes in marketing automation, data aggregation, and online conversions. We help organizations modernize their MarTech stack, improve visibility, and translate data into results.
Digital Acceleration
We help marketing leaders innovate faster and invest smarter to stay ahead of customer expectations. From analytics and app development to CRM, SEO, and marketing automation — Sphere delivers integrated MarTech solutions that drive measurable business performance.
Marketing Scalability
We build marketing systems that grow with you. Our teams combine technical marketing expertise, automation know-how, and flexible staffing to help you scale campaigns, optimize performance, and transform your business at speed.
Results That Compound
Our clients see sustained performance gains — faster go-to-market timelines, cleaner data, and higher marketing efficiency. With Sphere, MarTech becomes less about maintenance and more about measurable growth.
Hear from
our clientsHear from our clients
Lee Ebreo
VP of Engineering at Credit Ninja
These things would not have been achievable if we did not build our own in-house system and if we did not partner with Sphere to help us achieve our goals.
Selah Ben-Haim
VP of Engineering at Prominence Advisors
Our experience with Sphere and their team has been and continues to be fantastic. We keep throwing new projects at them, and they keep knocking them out of the park (including the rescue of a project that was previously bungled by another vendor).
Ben Crawford
Senior Product Manager at Enova Financial
I would expect to be delighted. It's been a really positive experience, working with Sphere, and I would expect you to have the same.
Mark Friedgan
CEO at CreditNinja
Sphere consistently prioritizes the needs of their clients, demonstrating both agility and teamwork. As an offshore team, they have been an integral part of our organization and we plan to continue growing with them.
René Pfitzner
Co-Founder at Experify
Sphere provided excellent full-stack development manpower to augment our team and help push our product forward. They are easy to work with, tech-savvy and proactive.
Bruce Burdick
Chief Information Officer at Integra Credit
We've been working with Sphere and its excellent consultants since our founding. I've found that they are true partners in the success of our business.
Jemal Swoboda
CEO at Dabble
The resources and developers that Sphere Software provides are skilled and have the required technical expertise, but more importantly, they have helped us build a culture of excellence within our team.
Arthur Tretyak
Founder and CEO at IntegraCredit
With Sphere, we were able to migrate in half the time it would take to train an additional FTE… and for a fraction of the cost. Our experience with Sphere has been exceptional.
Lee Ebreo
VP of Engineering at Credit Ninja
These things would not have been achievable if we did not build our own in-house system and if we did not partner with Sphere to help us achieve our goals.
Selah Ben-Haim
VP of Engineering at Prominence Advisors
Our experience with Sphere and their team has been and continues to be fantastic. We keep throwing new projects at them, and they keep knocking them out of the park (including the rescue of a project that was previously bungled by another vendor).
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