Author
Leon Ginsburg
Founder & CEO
A digital innovations leader, technologist, investor, and entrepreneur, Leon founded Sphere in 2005 to revolutionize the delivery of remote teams. He has a passion for people, products, processes, and technologies that not only perform well, but are also human-centric and meet the needs of the user.
5 posts by this author
How to Measure Company Brain ROI: The Business Case for Institutional Memory AI
Most enterprise AI business cases get stuck justifying a soft productivity story. A Company Brain's payback runs through five measurable line items — time-to-answer, onboarding drag, escalation cost, expert interruption, and knowledge-departure risk — and Sphere's engagement pattern shows a median 4.5-month payback.
Read the article
Company Brain for M&A: Preserving Institutional Knowledge Through Acquisition
M&A due diligence covers technology, finance, security, and legal — and routinely misses how much of the acquired company's value is locked inside teams, tools, and informal processes. Here's the 45-day knowledge integration sprint that captures institutional knowledge before it walks out the door.
Read the article
The Hidden Cost of Institutional Memory Loss: What Happens When Your Best People Leave
Severance, recruiting, and ramp-time are the visible costs of a senior departure — and a fraction of the real number. Where the hidden costs sit, how to measure knowledge departure risk, and how AI captures institutional memory before it walks out.
Read the article
How to Evaluate AI Agents in 2026
What I've learned watching teams ship agents this year – and why most eval guides are quietly solving a 2023 problem.
Read the article
When to Replace Your SaaS Tools with Custom AI Software (And How to Know It's Time)
SaaS made sense a decade ago. For many businesses today, custom AI-powered software delivers better ROI, faster. Here’s how to know when to make the switch — without disrupting your operations.
Read the article