Continuity of User Experience

A Matching Framework for 90Seconds

Client: 90Seconds
Industry: Video Production Marketplace
Service: UX Architecture|Workflow Automation|Matching & Recommendation Algorithms|Producer Productivity Tooling

Overview

Founded in 2010, 90Seconds is a video-authoring platform that simplifies the complexity of video production, connecting brands to freelance creators through a streamlined workflow. The product’s success rests on continuity of experience across three very different user roles working toward the same outcome.

Three Roles, One Workflow

Brands

The brands that order a custom video and need confidence that production stays on track from kickoff to delivery.

Creators

Freelancers who carry out orders — shooting, installation, sound — and need clear briefs, dependable schedules, and quick payment.

Producers

90Seconds employees who liaison between brands and creators — production and account managers ensuring deadlines, quality, and good content for all sides.

How We Solved It

Bringing ideas to reality is harder than it appears. For 90Seconds, the goal was to reduce the amount of routine, mundane work performed by Producers so they could focus on proactively serving brands and creators. Eliminating daily health checks, status pings, blockers, and deadline reminders unlocks prioritized work and a much higher quality of customer service.

1. A Matching Framework
Sphere developed a "matching framework" that pairs each new project with the best-suited producer. The framework includes multiple automations that quietly improve producer efficiency without changing how the team works day-to-day.
2. Risk-Aware Auto-Assignment
Producers used to spend significant time hunting for projects at risk. A new algorithm identifies at-risk tasks automatically and assigns them to the most suitable producer — turning reactive firefighting into proactive triage.
3. Filters and Matching for Continuity
Top-tier UI/UX matching logic and filters let users quickly find a needle in a haystack of needles. The ability to narrow results efficiently — without losing context — keeps the user experience continuous as the user progresses toward their goal.

The Results

Matching logic and filters became a top UI/UX innovation in the product, and continuity of the user experience emerged as the overarching theme. Users move smoothly toward their goals while maintaining a sense of UI stability — and producers spend their time on judgment work, not janitorial work.

Organizations around the world trust us

Hear from

our clients

Hear from our clients

Lee Ebreo

VP of Engineering at Credit Ninja

These things would not have been achievable if we did not build our own in-house system and if we did not partner with Sphere to help us achieve our goals.

Selah Ben-Haim

VP of Engineering at Prominence Advisors

Our experience with Sphere and their team has been and continues to be fantastic. We keep throwing new projects at them, and they keep knocking them out of the park (including the rescue of a project that was previously bungled by another vendor).

Ben Crawford

Senior Product Manager at Enova Financial

I would expect to be delighted. It's been a really positive experience, working with Sphere, and I would expect you to have the same.

Mark Friedgan

CEO at CreditNinja

Sphere consistently prioritizes the needs of their clients, demonstrating both agility and teamwork. As an offshore team, they have been an integral part of our organization and we plan to continue growing with them.

René Pfitzner

Co-Founder at Experify

Sphere provided excellent full-stack development manpower to augment our team and help push our product forward. They are easy to work with, tech-savvy and proactive.

Bruce Burdick

Chief Information Officer at Integra Credit

We've been working with Sphere and its excellent consultants since our founding. I've found that they are true partners in the success of our business.

Jemal Swoboda

CEO at Dabble

The resources and developers that Sphere Software provides are skilled and have the required technical expertise, but more importantly, they have helped us build a culture of excellence within our team.

Arthur Tretyak

Founder and CEO at IntegraCredit

With Sphere, we were able to migrate in half the time it would take to train an additional FTE… and for a fraction of the cost. Our experience with Sphere has been exceptional.

Lee Ebreo

VP of Engineering at Credit Ninja

These things would not have been achievable if we did not build our own in-house system and if we did not partner with Sphere to help us achieve our goals.

Selah Ben-Haim

VP of Engineering at Prominence Advisors