Custom data management ETL

application for Lands End

Overview

Lands’ End is an American clothing and home decor retailer founded in 1963 and based in Dodgeville, Wisconsin, that specializes in casual clothing, luggage, and home furnishings. The majority of the company’s business is conducted through mail order and Internet sales, but the company also has retail stores, primarily in the Upper Midwest, along with international shops in the UK, Germany, Japan, France and Austria. From 2002 to 2014, Lands’ End was a subsidiary of Sears Holdings.

The Challenge

Lands’ End was trying to find a more effective way to extract actionable insights from terabytes of customer data. Their massive operational database lacked the functionalities required by their marketing team to produce the analytics needed to reach new customer segments.

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