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Mortgage analyticsDashboard deliveryCRM integrations

InGenius keeps Growth Multiplier moving with Sphere.

InGenius needed a reliable product and data engineering partner to improve the Growth Multiplier user experience, maintain recurring data builds, support dashboards, and keep CRM integrations aligned with the product’s core value proposition.

ClientInGenius · Growth Multiplier
IndustryMortgage banking data analytics
EngagementOngoing since Dec. 2020
ServiceData intelligence · Product support
Growth Multiplier · Analytics Ops

From reporting to action

Dashboards, dynamic filters, and CRM export paths turn market intelligence into lender workflows.

Dashboard healthActive
CRM exports3 live paths
Data refreshRecurring
12dashboards established
3CRM integrations
~2/mocurrent build cadence
4–6 wks → ~2x/mo
Build cadence
Release rhythm nearly doubled
12
Growth Multiplier dashboards
Refactored or built from scratch
3
CRM integrations
Total Expert · HubSpot · Salesforce
2020+
Ongoing product support
Continuous engagement since Dec. 2020
Plain English

If you only read one box.

Growth Multiplier is not a static reporting tool. It is a decision platform for mortgage lenders, banks, and credit unions that use blended data to recruit loan officers, evaluate market opportunities, support fair lending and CRA reporting, and build real estate agent relationships.

Sphere’s role has been practical and central: maintain the system, improve the user experience, build or refactor dashboards, update the data environment, and keep CRM export paths working as the product evolves.

The result is a more reliable operating cadence: 12 dashboards established, three CRM integrations enabled, and product builds moving from every 4–6 weeks to nearly twice a month.

The situation

The product was already valuable. The operating layer needed to keep up.

InGenius competes in a market where data accuracy, reporting usability, and CRM-ready workflows are the product. Slow reporting updates or broken integrations are not back-office issues. They directly affect customer value.

A lender needs recruiting intelligence that can move into action.

Before

Analytics lived behind slower reporting cycles and required ongoing dashboard maintenance.

With Sphere

Dashboards are continuously improved and product data can flow into CRM workflows.

Dashboards need to stay useful as the product evolves.

Before

Dashboard updates and product changes required steady engineering attention to keep the experience reliable.

With Sphere

The team built, refactored, and maintained dashboards while continuing day-to-day product support.

Builds need to happen often enough to stay competitive.

Before

Builds happened roughly once every 1–1.5 months.

With Sphere

Builds now happen almost twice per month, supported by weekly client collaboration.

Chapter 01

Growth Multiplier depends on trusted, current, usable data.

In plain English

Customers need dashboards they can trust, filters that surface the right records, and CRM paths that turn data into daily workflow — not just a report.

InGenius helps mortgage lenders, banks, credit unions, and wholesale lenders make better growth decisions through mortgage market analytics and recruiting intelligence. Growth Multiplier supports MLO recruiting and broker prospecting, diverse-market analysis for CRA and fair lending needs, and real estate agent relationship analytics.

That means the platform experience matters. Customers need dashboards they can trust, filters that help them find the right records, reports that can be exported, and CRM paths that make the data usable inside day-to-day sales and recruiting workflows.

Chapter 02

Sphere worked as the ongoing product and data engineering layer.

In plain English

This was never a single handoff — Sphere provides continuous technical support, dashboard delivery, and integration maintenance as the platform evolves.

The engagement was not a single handoff project. Sphere provides ongoing technical support, customer support, dashboard delivery, bug and ticket resolution, data update support, and integration change management.

The work fits into a larger operating model: keep the platform improving while the client continues to serve users.

Chapter 03

Weekly collaboration kept the roadmap connected to reality.

In plain English

A dashboard update, data refresh, or CRM export change can touch recruiting workflows, compliance reporting, and relationship analytics at the same time — so the two teams stay in sync every week.

Sphere works directly with the InGenius technical team through several weekly meetings where current tasks, integration changes, dashboard needs, data updates, and platform issues are reviewed and prioritized.

This operating model matters because Growth Multiplier has multiple business-critical use cases. A dashboard update, data refresh, or CRM export change can affect recruiting workflows, compliance reporting, and relationship analytics at the same time.

Delivered outcomes

More dashboards. More CRM action. Faster build cycles.

The engagement gave InGenius a long-term engineering partner for the product layer underneath Growth Multiplier’s customer-facing analytics experience.

12Dashboards established

Created or refactored inside Growth Multiplier.

3CRM integrations

Total Expert, HubSpot, and Salesforce contact export paths.

4–6 wks → ~2x/moBuild cadence improved

From one build every 1–1.5 months to almost twice monthly.

AreaBefore SphereWith SphereStatus
Analytics experienceOngoing need for reliable dashboards and reporting improvementsDashboards built, refactored, and supported as the product evolvedImproved
Dashboard experienceOngoing UX and reporting improvement need12 dashboards established through refactoring and new buildsDelivered
CRM workflowsCRM export capability needed to support customer actionTotal Expert, HubSpot, and Salesforce integrations for one-click contact exportDelivered
Build cadenceOne build every 1–1.5 monthsAlmost two builds per monthImproved
Product operationsNeed for continuing tickets, data updates, and integration changesOngoing support model with several weekly working sessionsOngoing

What Sphere shipped

The work was practical because the product needed practical outcomes.

Sphere’s work focused on the operating systems underneath the customer experience: dashboards, data refreshes, integration changes, support tickets, and product analytics support.

Growth Multiplier dashboard delivery

Built and refactored dashboards that support recruiting intelligence, diverse-market reporting, and real estate agent analytics.

Reporting workflow support

Supported reporting improvements and dashboard updates aligned to the client’s product goals.

CRM integration maintenance

Kept Total Expert, HubSpot, and Salesforce export workflows aligned to product needs.

Data update support

Supported recurring updates to the product’s data environment so analytics remained useful and current.

Bug and ticket execution

Handled ongoing platform fixes and delivery tasks as part of the client’s operating cadence.

Collaborative delivery model

Worked in step with the client’s technical team through several weekly planning and execution meetings.

About the InGenius engagement

Answers to common questions about the platform, the work delivered, and the operating model behind the engagement.

Growth Multiplier is InGenius’s mortgage market analytics and recruiting intelligence platform. It helps lenders, banks, credit unions, and wholesale lenders identify recruiting targets, analyze diverse-market opportunities, and build real estate agent relationships through blended data and reporting workflows.
Sphere provides ongoing product and data support, including dashboard builds and refactors, bug and ticket work, data update support, integration changes, and product analytics support.
Sphere helped establish CRM export workflows for Total Expert, HubSpot, and Salesforce, enabling users to move Growth Multiplier contact data into sales and recruiting workflows.
Builds moved from roughly once every 1–1.5 months to almost twice per month. The team also established a weekly collaboration rhythm between Sphere and the InGenius technical team.
No. This is an ongoing engagement. The product continues to improve through new dashboards, recurring data work, integration updates, and support tasks.

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